the language of sustainability: the "prestige" of LEED

I'm in the heat of reviewing our latest survey of green language.  I'm behind.  It should be in design later this week and it will not be.

But it's on my brain, so when I saw this release from Bacardi come across CSRwire, I paid attention.

The headline:

Bacardi Americas Headquarters Awarded Prestigious LEED Green Building Certification

It's a great example of a PR person's excitement at getting to write a green release.  There's nothing really "prestigious" about LEED Gold is there?

PR folk are notorious for hyperbole and it does their client's a disservice.  Way to go Bacardi, but "prestigious"?

I'm nitpicking.