John's new book articulates the current state of "green marketing" and marketing in general as a system on the verge of collapse. It offers new strategies for marketing to participate in a new ideology of 'the authentic.' More Than Promote is a monkeywrenchers guide to authentic marketing.
The book establishes a new paradigm of promotion that include new values for all promotion. It establishes a strategy to create Corporate, Civic and Cultural Values as equal partners in promotion.
Learn more at morethanpromote.com
