The past eight years of my career can be summed up as a response to the following challenge:
Marketing is not a portal to customers.
It is a barrier.
How do you tear down that wall?
As a marketer, my response was to build a marketing company. And recently to start an Authenticity and Transparency intelligence service company. I also have a back-burner project that helps companies with corporate culture and change management.
All of these things (two businesses, one project) are part of the complex equation required to remove the wall of marketing. And all of them are cast against the wall of CSR.
I can imagine a day (not soon) where marketing and CSR are old strategies. The question becomes "what's next?" and more importantly "what skills will the next-next generation of business leaders need?"
